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7 Strategies for Growing Your New Business The goal of every new business owner is to run a successful business. In order to do that you need as much help as possible to improve your chances of succeeding. Check out the following strategies that will put you on the right path for helping your business grow into a prosperous enterprise. 1. Convey clear and concise messages. When it comes to your marketing material, it is very important that you deliver clear and concise messages to your audience. You should never assume that your audience is familiar with all the terms related to your industry. Avoid clever jargon and make your point using simple terms. Being to-the-point will set you apart and make your business respected among audiences whose needs are your priority. 2. Believe in your business, products and services. If you do not believe in what you are selling and if you are not passionate about it, then how your customer will be? Customers will recognize your confidence and

10 Social Media Rules for Small Businesses When it comes to growing your business through social media, a lot more work is necessary than just opening a corporate Facebook page. Here are ten tips that will be helpful when learning how to use social media for small businesses. 1. Do not use every social channel Being on every social channel is a pure waste of time and energy. You do not want to waste your time on places which will not improve your brand reputation or bring you leads. 2. Do not put an intern in charge of your corporate social media Your social media reflects your brand, and it demands a lot of responsibility and experience. You do not want your intern to run your social media, just like you wouldn’t put them in charge of your PR or customer service. 3. Do not be a spammer People do not like spammers. Spamming may include a huge number of promotional posts on LinkedIn or irritating private messages on Twitter. If you are doing this, stop now. 4. Do not over-promo

Marketing 101: Niche Marketing Marketing your products and services online can be a difficult task, especially when you don’t have a large advertising budget. However, it is possible to still compete with larger companies and market online. Niche marketing allows smaller businesses to advertise their products and services to a specific audience.  With a limited advertising budget and a specific product your company can target a limited audience who’s interested in what you have to offer. To find the right niche for your marketing efforts isn’t that difficult. Your first objective is to determine your targeted audience. Concentrate on the people who would most benefit from your products or services. Narrowing down your targeted market will help you find your targeted audience. What are the benefits of niche marketing?  Your advertising budget goes further and your sales increase. Advertising to a targeted market cost less than advertising in a global market. Your marketing campa

7 Tips for Designing Your Web Pages Website pages play an import role in your overall website design and how Google ranks your website. There are many options available to create a website. However, not all options allow you to create a great website. Therefore, it is necessary to understand what elements are needed to create your web pages. Furthermore, it is important to stay away from website templates and one-step website designs. Follow these 7 design tips to create your website pages. 1.  Page or Content Title : The HTML title element needs a strong title that stands for your document. When selecting your title: Never use “Select One” as your title. Don’t use titles longer than 60 to 80 characters. 2.  Link Text : Avoid using “click here” as your link text. A link is a call for your readers to perform an action. Therefore, make your linking text meaningful. Link text should explain what it offers. Avoid verb phrases in the link text. Make link text informative. Avo

6 Ways Entrepreneurs Can Successfully Brand Themselves In today’s era, personal branding has become a topmost priority in marketing a business. The reason is customers are more interested in the brand than the product. They want to purchase a product that belongs to an affable brand. Thus, entrepreneurs struggle for means and opportunities that allow them to narrate their stories and strengthen their reputation. If you as an entrepreneur do not take an active part in personal branding, then your fellow competitors will do it for you, which will ruin your image, company’s evaluation, and its profit. Here’s what entrepreneurs can do to brand themselves successfully. 1. Find commonalities and own them: You and your company may share certain qualities, which you can use to build your reputation. So, figure out some common characteristics and use it to uplift your reputation in the eyes of your customers. Every product or service holds certain impressions such as honesty, efficiency, an