2020 Trends in Social Media Marketing It wasn’t that long ago that people did the majority of their shopping in physical stores in their community. If you look at the current figures and your own behavior, you will realize that online shopping has taken over. The question is how much of these sales will come from social media in the future. Sales that can be tracked to social media have increased 26% in the past year to $3.3 billion and Statista predicts 2015 sales will amount to $30 billion worldwide. The use of social media to attract sales is definitely increasing. Social media is answering the frustration of advertisers with the awkward and discouraging purchasing systems that were available earlier. More and more social media sites are building platforms, including buy-buttons and tracking systems that make the buying process easier, resulting in increasing sales. For marketers, having social media also provides the metrics to learn the effectiv...
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