Digital Marketing SEO SEM

Unraveling the Success Mantra on Pinterest The internet has always been popular ever since its inception. But it has only been a few years since the internet has become the life blood of today’s generation, thanks to the popularity of social media websites. Where websites like Facebook and Twitter focus more on the use of words to communicate with the world, those like Flikr and Instagram rely completely on visual media. A relatively new website of the latter sort has recently gained an amazing amount of popularity in a very short time, and has reached a worth of $2.5 billion. Read on to find out more as we unravel the success mantra on one of the most popular social media website; Pinterest. An Interactive Way to Market Brands: Seeing the popularity of Pinterest, a large number of business owners have started taking advantage of the platform to market their products. These businesses are using the website to direct more and more traffic to their own external websites which results...

Successful Brands Use These 3 Video Marketing Strategies Video marketing is one of the most powerful Internet marketing tools today. Videos today are as much of an art as they are a science. Before you invest in a new marketing campaign it is important to do your homework. It is estimated that more than 150 million people view videos on the Internet today. By the year 2016 more than two-thirds of the world’s mobile advertising will be done by videos. Media ads that contain rich video content generate 6 times more site visits than standard banner ads. Producing a 30 second video has more appeal and nearly 90% of the viewers who watch these videos end up purchasing from the company. There are some important aspects to keep in mind when you start to use video marketing. Logic and emotion in Video Production Understanding the logical and emotional side of marketing is the first step in opening the door to the new world of video marketing. No matter what industry you are in there’s no ...