Digital Marketing SEO SEM

4 Important Landing Page Tools Marketing is absolutely paramount in today’s rapidly growing business world. Available advertising platforms has taken many forms and the internet is by far one of the best ones we have. As a result, we have an infinite number of websites that give us access to almost anything we need. The problem here for marketers though is how to grab attention of their customers. What key features about a website catch and maintain the user’s attention? What makes a website boring thus turning its customers away? Small alterations can make a large difference, and these 4 landing page tools can turn out to be very important for your online marketing needs. 1. An Interesting and Informative Headline The headline is the very first thing that catches the user’s eye. It should grab their attention as soon as they set their eyes on it. Clarity about what you want to say to the user and the product you’re selling is of paramount importance. It should also be clarified t...

Have a Website or App you want to have Users login via Facebook Login? If you want to have your audience and users login through your website or Mobile application with their Facebook account, then you can follow these simple steps to use the Facebook Login on your applications and websites. Table of Contents Use Cases Features Decide what User Data to Collect Profile data Email User Likes / Interests Facebook Groups Friends List How to Setup your Facebook Login App Submit Your Facebook Login App for Review and Approval Integrate the Facebook Login App into your Website or Mobile App Testing Conclusion Best Practices Many Publishers and Webmasters desire to know more information (Via Data) by accessing their users Social Facebook data. Facebook Login App When your users login via your website with their Facebook profile ( Facebook accounts ), you can collect variable data such as demographic and behavioral data. You can also use this social data to ret...

5 Ways to Discover a New Product Before you launch your new product, you must first find a product that is innovative and in need. Finding fresh and great sources of new product ideas for your business is easy if you open your mind and observe things around you. Where can these ideas be found? Keep reading and find out. 1. Educate yourself One of the ways to come across a brand new idea for a product/service is to educate yourself. Read articles, newspapers, ads and other sources that you think are relevant to your quest. Maybe you will come across companies who are looking for people to sell or distribute products they already created. Don’t miss publications for businesspeople to find about the latest trends and product offers. 2. Explore foreign publications This source of new products is an amazing opportunity for starting a successful business. Foreign countries have a number of corporations who are looking for US distributors. They have thousands of products and they want to...

5 Useful Tips For Content Marketing Huge corporate marketers have many resources and funds for content creation. Small businesses on the other hand face many limitations and often find themselves scarce for new content. Here are five useful tips to create engaging content for the audience. Calendars have existed for thousands of years they remian valuable tool today. For content creation, this is true as well. Putting up deadlines for strategizing and planning will ensure new ideas are brainstormed regularly. This will ensure new content being published regularly as well. Another key to content creation is understanding the performance of past contents. As George Santayana once said, ‘Those who forget the past are doomed to repeat it”. Understanding which past content has worked and which content has not is the key for future successes. Various analytic tools exist to help you with this task. A popular tool that many webmasters use is Google Analytics. Engaging and collecting respo...

3 Steps to Handpicking the Right Marketing Technology One of the ironies that you often see in businesses today is that many already established businesses are struggling to make ends meet and quite a few start-up companies are actually doing pretty well. There seems to be something wrong in the picture considering that the older companies have the experience and resources to do better. Why are these new businesses able to cope up in a highly competitive world? The answer lies in their use of the right marketing technology. The younger companies are not shy or hesitant to use the latest marketing tools that technology has to offer. This should be something that all existing companies should take note of. There is a need to update your marketing technology and that means handpicking the right fit for your business. Tailoring your marketing technology to your needs Marketing technology solutions can help streamline a lot of processes that can benefit your business. A lot of unnecessa...

Facebook Advertising includes a vast amount of formats available across the various Facebook platforms and facebook affiliated publishers, such as Instagram. Ads can be as simple as well as very complex, as they required for your campaign KPI (Key Performance Indicators). No matter the strategy, the possibilities are endless for companies. Businesses have the ease of use to reach billions of users on Facebook around the world, every day. Table of Contents Creating a Company Facebook Page How Facebook Algorithms Work Learn the Facebook Ad Algorithm Publish your Business to Facebook Optimize your Facebook Business Page Advertising on Facebook Using Facebook Messenger Facebook Insights & Analytics Facebook Video Advertising How to Setup Your Ad Account on Facebook Setup Business Manager Setup a Facebook Pixel Create Custom Audiences Where to Begin with Facebook Ads Ad Transparency Local Advertising Facebook Ad Funnels Facebook Custom Audiences Setting up ...